14 Aug - 2018

Blogger Outreach: How to do it and why

In 1996, Bill Gates wrote in an essay of Microsoft that one day content will be the king and now we are

witnessing the truth spoken by one of the richest and most influencing person on earth. Being at the

top of the digital world resembles a solid content strategy because one can’t imagine himself growing on

the internet without good content.

There are various forms of content strategy which you can adapt to meet the expected results but one

of the most influencing and productive content strategies is blogger outreach and in this blog post, we

will be talking about the various aspects of blogger outreach and analyze its various approaches.

What is Blogger outreach?

Blogger outreach is the simple strategy of working with the most powerful influencers on the digital

platform in the form of bloggers in order to promote their brand or service, create authentic and

genuine content and get connected with various new customers.

What are the advantages of blogger outreach?

Blogger outreach has a great impact on the business and if it planned and implemented in a well precise

manner then it could prove to be a blessing for the growth of the business.

Following are the advantages of using blogger outreach for your business:

  • When it comes to targeted reach then there is no doubt that bloggers are far better than any
  • other form of advertising.
  • If you are planning to introduce a new product or service to a completely new market then
  • bloggers can be really helpful.
  • Bloggers outreach is also an economical mode of promoting your brand and service with better
  • results.
  • Tracking any advertisement campaign or mode of promotion is very difficult but not in the case
  • of bloggers outreach.
  • Bloggers outreach is also an important part of your SEO strategy as it helps you to build genuine
  • backlinks and enhance your website ranking.

How to plan and implement blogger outreach?

One of the first stages of blogger outreach is to plan your campaign properly. You should start planning

before reaching out for any blogger so that you can shape your blogger outreach campaign in the right

direction. You should know the type of bloggers which are followed by your customers.

After planning, you will need to find the right blogger. You can find the bloggers you need through tools,

blog rolls and by getting recommendations from other bloggers. After that, contact the targeted

bloggers in a personalized way. You should be very clear about what you want to offer and why they

should be working with you.

Then the final stage of blogger outreach is to get the required media from the bloggers which will be

later promoted by your through various mediums. This way, you will be able to build a trustworthy and

long lasting relationship with your customers and earn their loyalty.

How to find bloggers?

Following are the different and most productive ways to find bloggers:-

  • Social Callout
  • Google
  • Contacting a PR agency which works with bloggers
  • Using tools like Buzzsumo, Traackr, etc.
  • Pitchbox is great for reaching bloggers with a specific message

Blogger outreach can do wonders for businesses present on the digital platform. All you need to do is to

plan and implement it in the most perfect way possible.