The strategy where customers come to you

Content Marketing

Is it Inbound Marketing, Content Marketing or both?

Content Marketing otherwise known as Inbound Marketing is a data-driven approach to digital marketing that focuses on attracting individuals to your brand andconverting them into customers

Content Marketing

Content marketing is a long-term strategy that focuses on building a strong relationship with your target audience by giving them high-quality content 

Content/Inbound Marketing

Content marketing is a form of strategic marketing with a focus on creating, publishing and distributing valuable content to retain and attract targeted audience. The primary goal is to make profitable customer action like purchase or conversion.

Ask yourself…

Are you engaging your audience by producing quality content?

Content Audit

A content audit is a process of making a new content by analyzing and evaluating the existing content already available on the website. It can help you determine your weaknesses, strengths, and opportunities to improve your content to achieve marketing goals and activities. By performing the content audit, you will be able to enhance content marketing strategies, achieve higher SERP ratings, evaluate content and identify potential problems. Finally, acting according to your content audit, you should be able to boost conversion rates.

Therefore, we will help you determine your goals and find out your audience interests, after which our goal is to make or update your content. We will identify which content resonates best with your audience and focus on its improvement.

Content Planning

It’s easier to start a content marketing campaign than to keep it up and running. Before writing anything, you will need a solid plan to prevent you from losing your way. In the end, it’s all about regularly delivering valuable content to your customers, so they will have something to think about before making their purchase decisions.

Making a content plan is one way to make sure that your content marketing will work efficiently and for months to come.  

Accordingly, we will make a robust and detailed content plan for your website, and start off by setting a couple of comprehensive, defined and measurable content marketing objectives, such as:

  • Generate more website visitors;
  • Increase the number of requests and prospects;
  • Increase other conversions on the website;
  • Build a strong, representative brand;

Whatever your priorities are, we will plan your content to be frequent, and aligned with your final goals.

Creating Buyer Personas

An online retailer/e-commerce company needs to stand out from all the other competitors to get the customer’s attention.

You can achieve this by staying relevant and connected to customers. However, this is no easy task; crafting relatable messages for thousands of customers is a tricky thing.

At this moment the term “buyer persona” comes in. A “Buyer Persona” is the character figure that represents your target group and it must be defined as precisely as it can. That is achieved by focusing on your “buyer persona” attributes, interests, etc.

We will collect all relevant data about your customers’ needs, plans, interests, expectation, problems, concerns, feelings, etc. and generate “Buyer personas” for your business. That is one of the most important bases for further planning, content creating and SEO of your website.

Content Marketing & Inbound Marketing

Many companies find it hard to maintain a viable, consistent content creation process, just because they do not have a written content strategy and/or a marketing plan. Content strategy is, actually, a plan for the creation, publication, and management of relevant and useful content.

Inbound marketing is usually called ‘attraction marketing’. If we want to attract the consumer, only with interesting, content can achieve it. Content marketing is part of inbound marketing. Without it, it’s meaningless.

As already mentioned, content is the essence of all major marketing efforts, and quality content is the soul of all effective marketing campaigns. This is the reason we will first work on creating valuable content for your website, thus creating a foundation for all further marketing strategies and plans.

Creating a Content Calendar (content scheduling)

These days, digital marketing is about producing high-quality, highly-shareable content. However, to achieve your marketing goals, you need to understand what kind of material will be popular in specific social circles and when.

At this point, we will create a content calendar to accompany your strategy: with important events, deadlines for deliveries and relevant or seasonal topics, it will help you stay on track.

First of all, we will need to determine what kind of content works best for your specific audience:

○ Infographics – More and more blogs and websites use infographics – visual, informative graphics. They visualize a message as clearly as possible, as it is much simpler to describe the content using graphics instead of trying to make the verbal description. They are the perfect content solution:

  • when comparing two or more options;
  • when presenting statistics and surveys;
  • for describing different needs and benefits of a project;
  • at an overview of a complicated topic;
  • in different decision situations;

Content Gap Analysis

This type of analysis is performed to get the better insight of your current content performance. It will tell you what can be improved, and what content you’re missing in comparison to the competition. Our job is to help you continuously improve the content, by reviewing its performance, finding the gaps in your and previewing your competitors content, and keeping your website always a step in front of the others.

Written Content

Written text is the foundation for developing any other type of content for your website. It is crucial for a successful marketing campaign to have a well-written content, with enough keywords and relevant information.

Video

Video is the best combination of spoken/written and visual information. Informative video posts tend to become viral, and very easy to share.

Blog Posts

Your blog can be a plethora of different posts, with a variety of content or a combination of different content types - written article followed by images and/or video content.

Content Promotion

You may be creating world's best blog posts, but if you are not actively working on its promotion, hardly anyone will find it and read. So, we will make sure your valuable content is correctly promoted so your audience won't have any trouble finding it.

Outreach Campaigns

Outreach is an effective SEO method for obtaining natural external links to a website. Creating an outreach campaign takes time, but it’s often well-invested time – you want to get the right traffic from good websites.

We will make a solid, step by step campaign for your website outreach. Some of the steps are:

  • Finding influential bloggers, who have good link values to give to your website (Blog Outreach);
  • Identifying competitors’ links – we’ll find all sites and contact those who link to your competitors and ask for a link;
  • Creating a relevant list of websites you want to promote your content on.

Drip campaigns

Drip campaigns are automated sequences of emails or workflows. A specific action or date may trigger the campaign, such as when someone completes a form or pays a membership.

We’ll manage your campaign to add value for your customers, whether it is by keeping them informed about your brand’s news, or by giving them essential onboarding facts about your product.

Influencer Outreach & Influencer Marketing

Influencer Marketing is all about identifying people who have confidence and ability to inspire potential buyers and consumers. Today’s most important influencers are social media stars with hundreds of thousands, or even millions, followers on platforms like Instagram, Snapchat, YouTube or/and Twitter.

Our goal is to make the best possible approach to profiles (persons) recognized as “influential” in your field of interest and get their support for your website promotion.

Skyscraper Technique

The best and most effective way to get your content out is not by reinventing the wheel, but by building a better version of what has already been proven to work. This is the golden rule of the “Skyscraper technique”.

Having this in mind, we will analyze all relevant content and see what is giving the best results for your desired audience. Then, we will review your content, improve and refresh it, and provide you with the best performance results.

Content Delivery

Nowadays, people are using the internet to learn about their interests and discover new things. Algorithms used by websites keep them on their learning tracks, by suggesting them what to read next and pointing them to another relevant theme. We want your content to be the number one suggestion as a relevant reading material about a specific topic. To achieve this, we use two great platforms:

Our goal is to make the best possible approach to profiles (persons) recognized as “influential” in your field of interest and get their support for your website promotion.

Outbrain

Outbrain is the world’s leading content management platform, which will make your articles appear on the best-known international media websites. It adds a suggestion below your post to lead your readers to another article that you’ve published and which is related to the one already read. The idea is to make our visitors interested and keep them on your website.

We will implement this platform on your website, so you can always track your post statistics – how many many people have read your post or the percentage of readers who click on your tips.

Taboola

Taboola offers a content marketing service that connects content creators with content publishers. The technology includes web-based widgets titled “Content You May Like,” “You May Also Like”, “Recommended for You” etc.

We will make sure your audience and “Buyer personas” always have your content in front of their eyes, whenever they are searching for your specific keywords or anything similar to your topic. With Taboola your content will be delivered to the right person every time and will add value to your audience, by guiding them through your content on their way of learning about your brand.

Building Something of Value For Your Audience

In the end, everything is based on relevant content, followed by quality images, videos, or infographics.

We will design your content based on the desired outcome and your audience’s needs analysis, using web channel that is best for your purpose.

First, we will find the target audience and then plan the type of content to produce and which channels to use, in accordance with your buyer persona. Afterward, we will schedule your campaigns and analyze all statistics to keep improving your ratings. Your audience is important to us as much it is to you, and our goal is to make your brand vital to them.

For marketing products and services where trust building is needed to attract, retain and develop customers, we firmly believe content marketing is the best choice.

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