Keyword research is a core SEO task will help you identify popular words and phrases people enter into search engines, their demand, and how hard it will be to compete for them.
It’s not always about getting visitors to your site, but about getting the right kind of visitors
This will be the starting point for optimizing your efforts. By doing proper keyword research, you will get a better understanding of what your target audience is precisely looking for when using search engines (we are, of course, talking about Google).
This way you will get to know your target audience’s mindset, preferences, and goals. In return, you will be able to create highly-targeted content which will drive the right kind of traffic to your website – the traffic that is very likely to convert.
What does keyword research mean for you and your business?
Build your website in a way that will allow it to be search engine optimized. Once we identify all of the keywords (and determine the highest ranking ones) we will be able to provide you with a clear guideline for your website structuring:
There is no point burying high-ranking keyword page deep within the website, just to make room for “Home”, “About Us” or “Contact Us” pages near the top. Remember, visitors came to your website looking for a solution to the problem they have – a problem they googled just a couple of seconds ago.
LSI (or Latent Semantic Indexing) is a system search engines use to analyze and determine words that could surround a given keyword. For example, keyword “running shoes” are correlated with terms such as “socks”, “shoelaces”, “comfort” etc. It was designed to help searchers find what you’re looking for not just what they searched for, so using these LSI variations will cause your webpage to rank better.
After all, search engines do use LSI to judge the quality of the content on the page – better the content, better the SERP ranking.
This analysis determines how realistic expectations for certain keywords are: there is no point in creating an SEO strategy for keywords that big competitors are ranking highly for.
The key is determining which keywords get great search volume and have little to no competition, which means you will need less content, fewer links, and less promotion to claim your spot on page one.
As we already did a competitor analysis during our SEO audit, will be able to determine for which keywords are they ranking for and which topics they use. Once we determine the pattern, we can utilize it on your website as well.
Keywords tracking involves monitoring the position of your website and web pages for specific keywords. By tracking keyword rankings, you can have a better understanding of SEO impact on search visibility and determine more accurately on which aspects should future research optimization strategies focus.
When it comes the keyword ranking you have to think about three types of keywords:
Type of keywords you should focus on depends on industry, competition, and niche.
As the name suggests, these keywords are used when a person has an intention to buy product or service, which is why is most likely to get you visitor conversion. You’re likely to find phrases like “buy”, “purchase” and “order” in these keywords.
Purchase intent keywords don’t always have the high traffic, but they are highly targeted to driving searches to your website when they are ready to buy.
All above mentioned are purchase intent keywords and signals that the visitor is ready to buy.
High-value keywords are those keywords that will enable you to turn your visitors into leads most efficiently. In the past, it was all about the amount of organic traffic to the website.
Nowadays, however, user intent is all the hype: it is much more preferable to get a few dozen visits that are highly likely to convert. It is all about finding a keyword that will attract visitors who are specifically looking for what your business has to offer.
Most of the time these keywords would cost you money. However, if SEO analysis and keyword research are done properly, we can find the keywords that could bring you as much revenue as the paid ones.
More organic traffic won’t necessarily bring in more sales or conversions – only qualified organic traffic will. Proper keyword research will earn you qualified organic traffic by helping you target the specific audience – the audience that needs your product or service.
Finally, qualified organic traffic produces qualified organic leads. Whether it may be an email, a social network account, or even a phone number, leads that emerge through quality organic traffic are most likely to convert and become customers.
A keyword grouping is a brief, targeted list of semantically related keywords that we can use to propel paid and organic search marketing strategies. Keyword research will determine the term (or terms) we should focus on, and then formulate a variety of phrases which we will try to focus on.
In the long run, keyword grouping will improve your account relevance, thus resulting in the higher Quality score and lower Cost per Click.
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