On-Page Search Engine Optimisation

On-Page SEO

The major factors that help your pages rank

On-page SEO is the process of optimizing each and every web page of your site in order to rank higher in the Search Engine Results Pages (SERPS).

ON-PAGE
SEO

On-Page SEO refers to the things that you can do ON your website to help you rank higher. 

What is On Page SEO?

On page SEO factors directly influence web page’s optimization and ensure that the site has the highest possible rating – if optimized properly that is. The most important on-page ranking factors are:

  • Technical – how good is the website’s code;
  • Page Titles – should be accurate and relevant to the page’s content;
  • Meta description and meta tags – detailed information about your site;
  • Appearance – keyword density, body tags and use of images;
  • Internal linking – connecting one page on the site to the other page on the same site;

Here are top 5 benefits of on-page SEO:

  1. Increased traffic – the highest amount of traffic is on the first page of the search engine results;
  2. Cost efficiency – it targets users who are looking for your product and not the other way around;
  3. Better site usability – by creating your site more search engine friendly, you are simultaneously making your site more user friendly as well;
  4. Return on investment (ROI) – on-page SEO allows you to easily measure the result of your efforts;
  5. Brand Awareness –  people tend to have more trust in companies which have websites on top positions of search engine results;

Ask yourself…

Are your web pages optimized? Have you done an SEO Audit yet?

Update Titles & Meta Tags

Title and meta tags are just one of the many things that leading search engines consider when deciding which results are relevant to the user.

  • A title tag is a part of HTML structure that indicates the title of a web page. Its main feature is to describe your page while giving brief and concise information, both to the visitors and search engines.
  • Meta tags, on the other hand, are information placed in the “headspace” of web pages. This kind of HTML tag provides information to the browser about the content of the site.

Lots of people confuse these two elements. The main difference between titles and meta tags is in their length: Meta tags are longer and provide more detailed information about the site, while the title tags are used to input the name of the website. However, the most important thing to remember is that they should both be updated regularly and packed with site keywords.

Implement Schema For Rich Snippets

Schema is a set of different HTML tags that you can add to your web page. When you add it to a web page, it forms an enhance description (rich snippet), which will enable searchers to reach your site more easily. Using schema is likely to get more visitors even if your site isn’t topping the search results.

A rich snippet, on the other hand, is a term used to describe a set of data that contains detailed information about elements of your site. With these extra information search engines know exactly what is on the page. For more info about rich snippets click here.  

Improving Click Through Rate (CTR)

CTR or click-through rate is one of the indicators of the ad campaign’s success on the Internet. The CTR represents the ratio of the total number of people who click a link versus the total number of people who had a chance to do so. The result is expressed as a percentage.

With this method webmasters and clients want to pinpoint the group of people that take most interest in an ad campaign while measuring the quality of the advertisement. Generally, higher the CTR, higher the effectiveness of the campaign. There are several benefits of improved CTR:

  • An increase of organic searches;
  • Target audience becomes easier to find;
  • Increased conversion rates;
  • Reduced advertising costs;

To improve the click-through rate on your website we will take note of many different factors, but focus on these 5 proven methods:

  1. We will look for long-tail keywords to optimize the keyword cluster;
  2. We will write effective 160-character meta description;
  3. We will create posts with images as they are proven to increase CTR by 40%;
  4. We will localize your content and make it more mobile friendly;
  5. We will de what information is more viewed and downloaded, determine CTR winners and losers, and act accordingly;

Page Stickiness Increases Time Spent On Page

Sticky content refers to the content published on the site, with the purpose of holding user’s attention, as well as getting users back on your site. In order to become “sticky” content has to be:

  • Relevant – know your target audience and feed them information they care about;
  • Valuable – each piece of content they read should add a value to the reader;
  • Up-to-date – update it regularly and give your target audience a reason to come back again and again;
  • Simple – user experience is an important aspect of every website, and overly complicated content will discourage visitors from further engagement;

Creating sticky content can be challenging. But no worries, we can help. After determining your target audience and a tone of voice you would like to communicate, we will set out to create content that is not only relevant and valuable but interesting and easy to consume.

Formatting Blog Posts Into Scannable Blocks

Usually, the presentation of your content is just as important as what the message it relays. However, there are so many blog posts with similar topics out there, one has to do all they can for their content to stand out. With scannable content, your articles will stand out and people will spend more time reading them – and reading them whole.

Here are some tips for well-organized text:

  • Average word count per line should be 12-16, depending on the font you opted for;
  • Breaking the text with paragraphs will improve the reader’s flow;
  • Use headers and subheaders to make article scannable so people can get an idea of what the content is about quickly;
  • Bullets and lists will help readers understand message more clearly;
  • Insert images to capture the attention, and structure your content in a more efficient way.

On-Page SEO in the White Hat Way

White hat is a term that implies permitted on-page SEO technique. This method implies placing content that improves site’s visibility in accordance with the rules of the search engine’s terms of service. Best practices of white hat SEO include:

  • Quality of written content is still one of the top ranking factors. What’s the best content for your website depends on your target audience, so we will conduct a thorough research to get your message to the right people;
  • Simple and intuitive navigation reduces your bounce rate. We will analyse your site and give suggestions to improve UI and UX;
  • Appropriate meta tags with the right keywords and detailed description will improve your web page SERP rating. We will determine what your audience wants and make sure browsers know that your page is right fit for them;
  • Implementation of images and videos will boost your pages ranking (or so studies show);

Finally, we are a white hat SEO company and we play by the rules. With us you can rest assured that your website won’t get blacklisted for SEO malpractice. You will rank high and you will rank well.

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