On-page SEO is the process of optimizing each and every web page of your site in order to rank higher in the Search Engine Results Pages (SERPS).
On page SEO factors directly influence web page’s optimization and ensure that the site has the highest possible rating – if optimized properly that is. The most important on-page ranking factors are:
Here are top 5 benefits of on-page SEO:
Are your web pages optimized? Have you done an SEO Audit yet?
Title and meta tags are just one of the many things that leading search engines consider when deciding which results are relevant to the user.
Lots of people confuse these two elements. The main difference between titles and meta tags is in their length: Meta tags are longer and provide more detailed information about the site, while the title tags are used to input the name of the website. However, the most important thing to remember is that they should both be updated regularly and packed with site keywords.
Schema is a set of different HTML tags that you can add to your web page. When you add it to a web page, it forms an enhance description (rich snippet), which will enable searchers to reach your site more easily. Using schema is likely to get more visitors even if your site isn’t topping the search results.
A rich snippet, on the other hand, is a term used to describe a set of data that contains detailed information about elements of your site. With these extra information search engines know exactly what is on the page. For more info about rich snippets click here.
CTR or click-through rate is one of the indicators of the ad campaign’s success on the Internet. The CTR represents the ratio of the total number of people who click a link versus the total number of people who had a chance to do so. The result is expressed as a percentage.
With this method webmasters and clients want to pinpoint the group of people that take most interest in an ad campaign while measuring the quality of the advertisement. Generally, higher the CTR, higher the effectiveness of the campaign. There are several benefits of improved CTR:
To improve the click-through rate on your website we will take note of many different factors, but focus on these 5 proven methods:
Sticky content refers to the content published on the site, with the purpose of holding user’s attention, as well as getting users back on your site. In order to become “sticky” content has to be:
Creating sticky content can be challenging. But no worries, we can help. After determining your target audience and a tone of voice you would like to communicate, we will set out to create content that is not only relevant and valuable but interesting and easy to consume.
Usually, the presentation of your content is just as important as what the message it relays. However, there are so many blog posts with similar topics out there, one has to do all they can for their content to stand out. With scannable content, your articles will stand out and people will spend more time reading them – and reading them whole.
Here are some tips for well-organized text:
White hat is a term that implies permitted on-page SEO technique. This method implies placing content that improves site’s visibility in accordance with the rules of the search engine’s terms of service. Best practices of white hat SEO include:
Finally, we are a white hat SEO company and we play by the rules. With us you can rest assured that your website won’t get blacklisted for SEO malpractice. You will rank high and you will rank well.
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