Pay Per Click & Search Engine Marketing


SEM strategy and PPC many times go hand in hand

PPC or Pay Per Click advertising is a model of internet marketing that lets you place an ad in search engine results without having to “earn” that spot. Search marketing is the process of gaining traffic and visibility from search engines through both paid and unpaid efforts. 


The unique advantage of PPC marketing is that Google (and other ad networks) don’t just reward the highest bidders for that ad space, they reward the highest-quality ad

Pay Per Click (PPC) & Search Engine Marketing (SEM)

PPC and SEM are two additional ways you can market your brand on search engines. One of them is free, the other isn’t, but day in and day out these methods prove to be very effective.

Ask yourself…

What does keyword research mean for you and your business? 

Paid Search Ads and Advertising

Paid search ads is an advertising system that allows you to bid on keywords relevant to your niche. When a searcher enters any of these keywords, your ads will appear in Google search results – if you managed to win a bidding war that is.

Paid search advertising includes:

  • search engine marketing (SEM);
  • pay-per-click (PPC);
  • search engine optimization (SEO);
  • cost-per-click (CPC);
  • cost-per-impression (CPM);
  • paying for placement;
  • sponsored listing;

PPC (pay-per-click)

Pay-per-click is an internet advertising model which allows you to use search engine advertising to gain traffic to your website. Since PPC is based on keyword and phrase bidding, advertisers pay a fee every time someone clicks on company’s ad. Benefits of PPC marketing are numerous:

  • PPC is trackable and measurable and will provide you with an insight into traffic changes to your site, a number of impressions, conversions, and clicks, as well as the amount of budget you have spent.
  • PPC helps you increase traffic to your website, achieve brand exposure and land sale business goals;
  • PPC is highly customizable and will let you choose the keywords, target audience, location, budget and the amount you are willing to spend.
  • PPC allows remarketing as a great way of repeatedly showing your ads to people who visited your website but didn’t make a purchase.


The successful PPC advertising is being able to place your ad as high as possible while cutting down your cost-per-click. And we can help. We will:

  • Adjust and analyze data to improve the performance of the ad;
  • Track your incomes and expenses so you can keep your budget leveled;
  • Determine the best performing keywords;
  • Combine PPC and organic search marketing, which can lead to the top of Google search results;
  • Improve your website’s loading times;
  • Ensure that your landing page is optimized;
  • Use site links in ads to attract clicks;

PPC (pay-per-call)

Pay-per-call is a model of advertising in which advertiser is getting paid based on the number of telephone calls they receive. Instead of digital traffic or web leads, advertisers pay for calls.

Benefits of a pay-per-call:

  • Customers can inquire about the product before purchasing it;
  • People using smartphones will be calling straight from the website search;  
  • One call has much higher value than one click;
  • Pay-per-call can be used anywhere because of its unique tracking numbers;

CPC (cost-per-click)

Cost-per-click is the price that advertiser pays for each click in their PPC marketing campaigns.

CPC depends on factors like quality score, maximum bids, and rank of the ad with the same keyword that you share with other advertisers.

We will determine the quality of traffic you are getting for the price, with the idea to improve the value of each visit while lowering the price of each click.

This can be achieved by:

  • Boosting your quality score;
  • Finding valuable, new and relevant keywords;
  • Eliminating irrelevant keywords;
  • Finding quality long tail keyword alternatives.

CPM (cost-per-thousand impressions)

CPM is an internet advertising model in which advertiser pays for one thousand impressions on their page regardless of whether the ad is clicked on or not. Since CPM does not measure the number of clicks, you will not be able to determine the effectiveness of your campaign. However, this method is great for increasing brand awareness.


Search engine marketing (or SEM) is a form of marketing that is built upon the premise of promoting your website on various search engines. It relies on a set of practices that will increase the visibility of your site, without having to pay for it. SEM results are long-lasting, but a lot tougher to achieve.

PPC, on the other hand, is a system in which the advertiser only pays when someone clicks on the ad. PPC is a quick and easy way to skyrocket your ad to the top of the search engine results. Display, search and affiliate advertising all fall into PPC category.

Finally, the best bet would be to have both SEM and PPC for your advertising campaign. SEM will give long-term and steady traffic to your site, and PPC will get audience quickly to your website.

The Best Channels for SEM & PPC

Social media channels will provide you with an easy way to market your brand, as it is very simple to select your target audience and determine the advertising budget. Most social media enable this feature.


Facebook provides you with the simplest way of targeting people, and you can easily find out what their interests are. On the other hand, people can browse through your photos, read your promo information, and leave a message or chat with you about your product.

Depending on what you want to achieve with your advertising, you can:

  • Boost your posts;
  • Promote your page;
  • Reach people near your business;
  • Increasing your reach and brand awareness;
  • Raise attendance at your event;
  • Get video views;
  • Collect leads for your business;
  • Increase conversions and engagement on your website;
  • Get people to claim your offer;
  • Get people to visit your shop.

Facebook advertising is diverse and you can use a wide plethora of different ads: from photo and video to slideshow carousel and lead ads.


Twitter is all about content retweeting, comment sharing and using hashtags in a proper way. It’s will allow you to publicly communicate with people while making the effort to stand out. Through Twitter, you can connect with your customer and exceed at customer service.

Depending on what you want to achieve with your advertising, you can:

  • Send traffic to your site;
  • Attract new followers;
  • Increase engagement;
  • Raise awareness of a Tweet.

We will increase promote your tweets and maximize reach to increase awareness. This will get you more likes, retweets, and replies which will grow your Twitter following. The final result will be more traffic to your website.


Instagram is all about photos and videos. Hashtags are used for image search filtering, and photo description. However, keep in mind that the majority of users are females between 18-35 years of age, so if this is your targeted audience Instagram is the right place for you.

Here are a few types of Instagram advertising:

  • Instagram photo advertising;
  • Instagram video advertising;
  • Instagram carousel advertising;
  • Instagram canvas story advertising;
  • Instagram stories advertising.

Google AdWords

Adwords is a Google’s advertising system which allows you to bid for terms (words or phrases) of choice for your campaign. When people Google those terms your ad will appear. The position of every ad is determined by a rank, and you decide how much you want to spend. As this is PPC in its purest form, you’re charged only when someone clicks your ad.

Types of ads we create

Different types of ads suit different businesses. Whatever you need or want, we can provide.


Display advertising is a form of online advertising on websites, mobile apps and social media messages in form of text, video, images, animated images, audio, games. Clicking on the ad will take the visitor to a landing page of your company. These ads appear in sections reserved for paid advertising and their main purpose is to increase brand awareness.


Mobile advertising is based on ads that appear on mobiles phones or tablets that have wireless connections. Those ads can be in form of banner advertisement, text, images, video or apps.


Shopping advertising gives detailed information about your product. It includes title, price, photos, text, images, and everything is available via search engines. Shopping ads give your visitors a valid information about your product before even clicking the ad and buying it.


Video advertising is the type of ad that appears before, during or after a video stream. Video ads are just as effective on mobile phones and tablets, as they are on desktop computers. They are quite costly but are most effective by far.

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