The foundation of your SEO strategy

Technical SEO

Without a strong SEO foundation, your marketing efforts will fall short

Technical SEO relates to all the SEO activities excluding content optimization and link building. In simple terms, it covers following search engine requirements in order to improve crawling.

TECHNICAL
SEO

Technical SEO is the process of building a strong foundation to give your content the best chance it can have to rank for relevant keywords and phrases.

Why is Technical SEO Important?

Technical SEO focuses on how well search engine crawlers can analyze and index your site. If done correctly, this SEO tactic will ensure that your website is compatible with search engine’s guidelines, that it can be indexed and properly ranked for the desired keyphrase searches.

Essentially, by performing technical SEO, we will optimize the entire website – except content.

Ask yourself…

Is your website performing as well as it should be from a technical perspective?

 

Site Speed Optimization

Anything slower than the blink of an eye (0.4 seconds) is too slow. One in four visitors leaves a website if it takes more than 4 seconds to load. Google started placing page load speed into ranking factors ever since websites’ performance began influencing sales. As a result, we got a simple equation – better the loading speed, better the chance of your website showing up on top.

Nowadays, however, things are changing yet again, and Google began to measure loading speeds based on a mobile version of all pages. As the number of mobile searches overtook the amount of desktop-based searches, the SE giant is trying to cater to the needs of mobile users. Google no longer ranks pages that are unresponsive or won’t load on phones and tablets.

We will make sure you are covered – desktop and mobile vise. We’ll figure out the loading speed of all pages, determine website’s responsiveness and give you straight guidelines on what to do next to improve your SERP ranking.

Duplicate Content Errors

When identical content appears on several web addresses, you’ve got duplicate content. As Google deems only one source as “the original”, it will prevent other sources with “appreciably similar” articles from receiving the link juice.

When providing a relevant query result, search engines hardly ever present several results with the identical content. Usually, they will only show one, while removing others from search results altogether.

If your website “suffers” from duplicate content, it’s SERP rating (as well as the amount of traffic coming to the site) will decline. We do not want this to happen. Therefore, we will determine if you have any duplicated content on your website and what is the cause:

  • Some URL parameters as well as order in which those parameters appear in the URL can cause duplicate content issues.
  • Having several separate versions of your website made visible to search engines can also prove to be an issue (same site with and without “www” prefix, as well as a site with HTTP:// and HTTPS://).
  • Finally, someone could have blatantly copied your content, in which case we will make a copyright claim.

Eliminating Low Value Pages

Since Google Panda algorithm update (which was in 2015), quality of content has become more critical than ever. That is why low-value pages (doorway pages, duplicate pages as well as pages with automatically generated content) will NOT help your website’s SERP ranking.

Google defines low-value pages as “redundant, possibly copied, shallow in value, or irrelevant to the search term”. Having them on the website decreases the possibility of search engine pinpointing the page you want to be optimized.

But why are low-value pages, such a low value? The answer is thin content.

Thin content is a low-quality content that provides no or little value to the user. There are three dead giveaways that your website is suffering from the thin content:

  • Website’s pages offer short descriptions (no more than 50-100 words) with a comprehensive duplicate content that appears on every single page;
  • The content you are presenting is irrelevant and borderline useless for the searchers. It won’t answer their questions or solve their problems, causing them to jump straight back to Google to find the answers they need;
  • Articles you post don’t match “the promise” made in the page title and meta description. That will leave visitors disappointed, causing them to bounce back to Google once again.

Fixing Low Value Pages

Whitehat SEO is a set of techniques that are aligned with Google’s rules of improving search ranking. When we talk about technical SEO there are several other things (apart from those already mentioned) you should be aware of:

 

  • HTTP Status Codes – Status codes are a way server communicates with a browser. As there are five classes of status codes, and each one is sending you a different message, knowing their meaning can make the difference between ranking high and not ranking at all;

  • URL best practices –  Use single domain and subdomain when possible, make it readable and include a keyword. Keep it short and avoid punctuation. Finally, exclude dynamic parameters;

  • Optimize images –  Loading speed matters, and since images use most of the downloaded bytes, having large, high-quality photos can decrease your websites loading time significantly. Don’t be afraid to use images, but be careful that they don’t take up too much of your data.

When to 301 or 404?

Even though it may sound like a code, this just means that we will redirect (301) all Page not found errors (404) which still hold some value, all in order to preserve the link juice that keeps your site high in SERP ratings. 301 all 404 pages of value that have links to retain link juice

Error 404 appears when a certain page of an active website is unavailable, and someone is trying to access it. This code shows when there are broken links in play, and since broken links have a negative effect on users experience, Google interprets them as low-quality pages and deranks them as a result. 

However, some of those 404 pages may still be getting link juice thanks to the past SEO efforts. We will try to retain it by creating a 301 redirect to a relevant existing page on your website.

Link Siloing

Dividing your website into different categories and subcategories (groups known as silos) is called siloing. By sorting and interlinking it, you will make your site more relevant for the search engines. It also enables you to optimize onsite content for a higher number of keywords.

There two techniques to website siloing:

  • Physical Siloing – establishing content and a website hierarchy by creating a homepage, category pages, supporting pages and a blog;
  • Link Siloing – appropriately interlinking relevant website pages to each other. This is where we will help you out.

We will determine which pages, landers and blog posts attract the most traffic and which ones could “use some SEO love”. By relevantly linking popular pages to the less popular ones, we will not only drive much-needed traffic toward them but extend visitors time on page and decrease the bounce rate. If we manually create interlinks, search engines will do the same.

Interlinking With Anchor Text

Internal links (or interlinks) are hyperlinks that lead from one page on the domain to another page on the same domain (from your site to your site). They are useful as they ease website navigation, both for users as well as search engine bots.

Anchor text, on the other hand, is a well known blue underlined text (although that can be altered) that provides relevant and contextual info about the content link is leading to.

Research has proven that using relevant anchor text when creating internal links will, in fact, boost targeted page SERP rating for the keyword in the anchor text. Based on that fact, we will pinpoint pages that could use some boost, and create interlinks to help improve their overall rating.

SSL Certificates

SSL (or secure sockets layer) certificates are keys of data that allow your visitors secure web server – browser connection. These keys are used to secure credit card transactions, logins, and data transfers. Also, they are becoming increasingly important for search engine algorithms as well.

Google’s number one concern is searcher’s experience: It cares that they find what they came for, that they spend time-consuming quality content, and that they feel secure if they choose to leave sensitive information like credit card number or personal details. That is why, starting with 2018, all websites without SSL certificate will be flagged as not secure.

Getting an SSL certificate is rather straightforward, but a bit of a tedious task. You (as well as your website and your business) have to go through a variety of checks, so certification company can ensure that you are who you claim you are and that your business does what you claim it does. If everything checks out, then you are allowed to install SSL certificate on your server.

With this installation, your application protocol (HTTP), will change into HTTPS with “S” standing for “Secure”. There are several levels of security, and each will have a different effect when someone visits your website: they may see a padlock, or the address bar may turn green.

Whitehat SEO

Whitehat SEO is a set of techniques that are aligned with Google’s rules of improving search ranking. When we talk about technical SEO there are several other things (apart from those already mentioned) you should be aware of:

  • HTTP Status Codes – Status codes are a way server communicates with a browser. As there are five classes of status codes, and each one is sending you a different message, knowing their meaning can make the difference between ranking high and not ranking at all;
  • URL best practices –  Use single domain and subdomain when possible, make it readable and include a keyword. Keep it short and avoid punctuation. Finally, exclude dynamic parameters;
  • Optimize images –  Loading speed matters, and since images use most of the downloaded bytes, having large, high-quality photos can decrease your websites loading time significantly. Don’t be afraid to use images, but be careful that they don’t take up too much of your data.

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